The Founding President of the Malaysian Association of Professional Trainers and Coaches (MAPTaC), Soo Hoo has been a trainer in the area of Subliminal Persuasion, Entrepreneurship and Mindset Breakthrough since 2007. In recognition of his achievements and contribution Soo Hoo is awarded with the prestigious Global Training & Development Leadership Award by The World HRD Congress in their Silver Jubilee Celebration and as Distinguished Trainer (2017) and Hall of Fame (2018) in Asia’s Training & Development Excellence Award.

Soo Hoo have also recently been listed in Marquis’ “Who’s Who In The World” the world’s leading biographical database which lists the top 2% of the world’s professionals and a source of reference for Forbes in their annual selection.
He began young with a high-flying career in banking sales, servicing high net worth individuals at an international bank. In appreciation of his passion and commitment in managing their financial portfolio, some of his clients shared their experiences with him and mentored him, teaching the business and life skills they had gained in their rich lives. With what he learnt Soo Hoo launched his own consulting business, managing corporate clients and assisting them to grow their businesses. Among his many successes then was growing the profit of a company from RM 200, 000/- to over RM 1, 000, 000/- in profits within 3 years. Another was in helping a client (KSKW Cambodia Ltd) to acquire and design a USD2Bil integrated development project in 2007. Soo Hoo has trained regionally to participants from over 30 countries. He have designed a program called Subliminal Persuasion. This program combines the best of Neuro Science Technologies including Hypnosis, NLP & Body Language to influence the decision making process to build deep trust and rapport. This has proven to be a very popular program.